Search Marketer who unifies content, technical, & links.
Search Marketer who unifies content, technical, & links.
Balancing data insights and user needs, my SEO approach ensures websites not only rank well but also resonate with audiences, delivering a win-win for both users and search engines.
Balancing data insights and user needs, my SEO approach ensures websites not only rank well but also resonate with audiences, delivering a win-win for both users and search engines.
👋 Halo ol~
I’m Ifan Prasya, a Search Marketer known for my love of numbers and knack for creating SEO strategies that work wonders. With a successful history at tech companies like Zenius and Yoona, I’ve consistently made noticeable ripples in the digital world, boosting brand visibility and driving user engagement.
You’ll usually find me knee-deep in data analysis tools like Search Console and Ahrefs, sprinkling in my SEO tactic to help brands tell their own unique stories. I have a flair for collaborating with diverse teams, from content creators to tech wizards, as we synergize to build websites that not only rank well but ring true with our audiences.
Experience
Founder, Bacajuga — Surakarta, Jun 2024 – Present
Currently building & managing several niche websites focused on generating Display Ads revenue. At the same time, I (and my friend) handle several SEO project-based for multinational companies.
FYI, I document my SEO learning journey on @bacajugaid — follow along!
SEO & ASO Specialist, Reku — Jakarta, Sep 2023 – May 2024
Reku is a leading Indonesian crypto exchange with the lowest fees in the market, built with maximum compliance. I’m responsible for SEO and ASO strategy planning, execution, and measurement.
- Developed and executed data-driven SEO strategy from scratch, growing Search performance by +1,300% in impressions (from 53K to 786K) and +350% in clicks (from 5K to 23K) within 8 months in a very competitive niche (YMYL – finance), by providing clear goals & roadmap, competitive analysis, content strategy, content production workflow, technical SEO enhancement, and link building.
- Implemented comprehensive ASO strategy to improve app store visibility and organic user acquisition, by optimizing keywords for better discoverability, enhancing creative assets (app title, descriptions, and screenshots), conducting A/B tests to improve app listing performance, and utilizing analytics tools for continuous performance tracking and optimization.
SEO Specialist, Yoona — Jakarta, Oct 2022 – Sep 2023
Yoona Digital Indonesia is a technology company focusing on female wellness by introducing organic sanitary pad products. I’m responsible for SEO strategy planning, execution, and measurement.
- Created measurable SEO goals for brand awareness, fostering continuous growth by conducting comprehensive competitive analysis in the female healthcare industry.
- Developed and executed a data-driven SEO strategy, resulting in a massive growth of ±1,275% in monthly organic traffic within just 10 months, growing from 16K to 220K visitors.
- Worked collaboratively with 4 editors in the content team, actively contributing to thorough keyword research, topic clustering, content production guidelines, and content optimization.
- Collaborated with the tech team to improve site health, achieving an 82% score (according to Semrush) by identifying and resolving critical issues across 4,100+ pages crawled.
SEO Specialist, Zenius — Jakarta, Dec 2021 – Aug 2022
Zenius Education is an online learning platform that gives Indonesian students new ways of learning by providing them with fun yet effective educational material. My role is to run ZeniusLand’s SEO campaign and Zenius’ YouTube channel optimization.
- Created an SEO plan from scratch for the primary segment (ZeniusLand), by providing traffic projection, keyword research, content brief, and content optimization.
- Grew Zenius’ YouTube channel from 277K to 300K subscribers and gained 250K views within 7 months, by providing topic research and metadata optimization for 70+ videos.
- Supported the lead generation campaign by creating two pieces of lead magnet quiz for the holiday season, which resulted in ±700 leads in one month.
Content Writer, Tonjoo — Yogyakarta, Jul 2020 – Sep 2021
Tonjoo Gagas Teknologi is a leading website development agency and software house based in Jakarta and Yogyakarta. I’m responsible for creating long-form content for the company’s blog.
- Boosted the blog performance as measured by the growth of +28% users, +26% sessions, +13% session duration, and +63% ranked keywords within 5 months, by publishing 76 new blog posts and revamping 4 old ones.
- Grew the blog visitors from 0 to 60,000 users a month within 10 months, by publishing and optimizing 100+ new blog posts.
- Created an efficient workflow for SEO writers, by building the blog’s writing handbook to craft optimized content that fits both the users and the Google bot.
Skill set
- Skilled in research and data analysis using tools like Search Console, GA4, Looker Studio, Ahrefs, and Screaming Frog.
- Strong content strategy, content planning, and content development skills.
- Working knowledge of HTML, CSS, and JavaScript with an analysis for technical SEO.
- Experience using Google Suite (Sheet, Doc, Slide) tool.
- Writing informational and reader-friendly reports.
- Strong communication, collaboration, and leadership skills.